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2017 ONE SHOW国际创意奖获奖名单公布 “The Refugee Nation”获得全场大奖

2017/5/18 14:12:340770



纽约,5月12日——第44届One Show国际创意奖颁奖典礼在纽约潮流圣地Cipriani Wall Stree隆重举行,The One Club (www.oneclub.org)颁布了全场共566座铅笔奖。

Ogilvy/New York的作品“The Refugee Nation”,凭借其出色的社会洞察获得全场大奖。大中华区报奖机构共斩获4座铅笔奖项,其中Xiao Mage & Cheng Zi / Beijing为China Architecture & Building Press创作的“XX”作品获得金铅笔奖项。   
   


担任两场One Show颁奖典礼的主持人分别是拥有丰富音乐及时尚潮流背景的百老汇演员Daveed Diggs,以及著名节目The Daily Show 的外景记者Jessica Williams。   

全场大奖Best of Show

THE REFUGEE NATION
Agency: Ogilvy / New York
Client: Amnesty International
Category: Experiential / Guerilla


全场大奖的获奖作品“The Refugee Nation”由Ogilvy/New York为国际特赦组织Amnesty International创作。“在一个全世界都充满政治纷争和不稳定的社会背景下,‘The Refugee Nation’这支作品体现了广告行业对社会文化的影响力。” The One Club首席执行官Kevin Swanepoel谈到。 

大中华区获奖作品
金铅笔Gold Pencil

XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press
Category: Editorial / Book Layout Design
 
  

 
银铅笔Silver Pencil 

MARRIAGE IN THE AIR – CATHAY PACIFIC AND CATHAY DRAGON
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways
Category: Influencer Marketing / Multi-Channel

作品视频链接:http://www.oneclub.org/awards/theoneshow/-award/26895/marriage-in-the-air-cathay-pacific-and-cathay-dragon
 


铜铅笔Bronze Pencil


#BETHEIREYES
Agency: Cheil / Hong Kong
Client: Samsung
Category: Immersive / Environmental / Outdoor Spaces


2017年度One Show国际创意节共收到来自73个国家的21,844件作品。除金银铜奖外,还颁出了15项类目最佳奖和以下特别奖:

Agency of the Year年度最佳机构: McCann/New York
Network of the Year年度最佳公司网络: Ogilvy & Mather

“我想为这个跨越类目和界限的奖项感谢奥美的同仁以及我们的客户,感谢他们对Pervasive Creativity的不懈追求,他们的才华和持续创新的勇气。” 奥美全球首席创意官和联合主席谭启明说。

Independent Agency of the Year年度最佳独立代理公司: Droga5
Client of the Year年度最佳客户: Lockheed Martin
Holding Company of the Year年度最佳控股公司: Omnicom

 “The One Show所代表的是广告行业的最高水准。我们感到非常的荣幸。获得这个奖项是我们拥有行业内最优秀的标杆人才的最好证明。我想祝贺和感谢为这份成功贡献力量的每一个人。” Omnicom Group总裁兼CEO John Wren说。

Cultural Driver Award是为嘉奖有文化影响力的创意和对流行文化有深刻影响的执行。此项特别奖包括以下三个获奖作品。

Gold Pencil: "Formation" for Beyoncé by PRETTYBIRD/Culver City.
Silver Pencil: “Boost Your Voice” for Boost Mobile by 180LA/Santa Monica.
Bronze Pencil: “Buy Back the Block” for Checkers & Rally's by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.

“还有什么能比与一个本世纪最有影响力的娱乐明星一起开启Cultural Driver Award更好的方式呢?” The One Club首席执行官Kevin Swanepoel说,“Formation是碧昂斯的新专辑的主打,不流俗且充满能量。这不仅仅是一首歌或者一个MV,这是一个文化宣言。”

The Green Pencil,:“Edible Six Pack Rings” for Saltwater Brewery by We Believers/New York.

绿铅笔是为嘉奖有环保意识的创意。获奖作品是We Believers/New York为Saltwater 精酿啤酒创作的“可食用啤酒提带”。这件作品同时也在CSR类目中获得了金奖。







Penta Pencil: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple.

此外获得Penta Pencil的代理公司分别为Wieden + Kennedy 与其服务的品牌 Nike和TBWA\Media Arts Lab与其服务的品牌Apple。Penta Pencil 是从去年开始设立的特别奖项,专门为褒奖代理公司与客户超过五年以上的无间合作与良好沟通。其奖杯形状是铅笔奖杯的模子,代表创意公司与客户的亲密合作与客户的支持是铸造好创意的基石。

以下是15项类目最佳奖(Best of Discipline)获奖作品:

Cross-platform: “The Refugee Nation” for Amnesty International by Ogilvy/New York.
Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London. 
 

Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.
 

Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York. 
 

Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. 
 

Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.
Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin. 

 
UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. 
   


Branded Entertainment: “Lifeline” for Qualcomm Snapdragon by Ogilvy/New York.
 

Design: “The Refugee Nation” for Amnesty International by Ogilvy/New York. 
Direct: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. 
Moving Image Craft: “We’re the Superhumans” for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London. 
Print & Outdoor: “Meet Graham” for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne. 
 

Public Relations: “Zero Minutes of Fame” for The Brady Foundation by Ogilvy & Mather/Chicago.
 

Responsive Environments: “Kunstmuseum Basel Light Frieze” for Construction and Transport Department of the Canton of Basel-Stadt, St?dtebau & Architektur, Hochbauamt by iart ag/Basel + Christ & Gantenbein/Basel.
 

查看2017 ONE SHOW国际创意奖完整获奖作品:http://www.oneclub.org/awards/theoneshow
查看2017 ONE SHOW国际创意奖5月10日颁奖典礼获奖名单:
http://www.oneshow.org/downloads/awards/2017-OneShow-Pencils-Wednesday_92.pdf
查看2017 ONE SHOW国际创意奖5月12日颁奖典礼获奖名单:http://www.oneshow.org/downloads/awards/2017-OneShow-Pencils-Friday_73.pdf
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