The Fan Club Malmo : ToolPool
2013/2/2 10:20:226193
Malmo Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. 

And it's for free. All we ask in return is that you share our message on Facebook. 
During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.

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Credits

Advertising Agency
The Fan Club Malmo Sweden
Creative Director
Christian Barrett
Art Directors
Markus Lindsjo
Martin Ohlsson
Copywriters
Gustav Johansson
Ida Backman
Account Executive
Klas Oskarsson
Account managers
Peter Andersson
Rebecka Hjort
Public Relations
Ola Obrant Andreasson
Graphic Designers
Helena Ivarsson, Bjorn Kongslov
Strategy
Ulla-Karin Barrett
Developer
Ehsan Pourhadi
Intern
Fanny Freimann
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