OgilvyOne Lisbon: Nescafé: Galao App
2013/4/30 9:56:586531
The first alarm clock that goes off when it’s time to go to sleep. Nescafé Gal?o is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.

Result in only one month:

- 39.393 sample requests
- 244.108 page views
- 2.515 app downloads

And after 2 months:

- One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
评论
Credits

Advertising Agency
OgilvyOne, Lisbon, Portugal
Creative Director
Jorge Coelho
Art Director
Miguel Coré
Copywriter
Maria Jo?o Venancio
Additional credits
Thing Pink
相关作品