TBWA Rome: Verdeoro Lost World Cup
2013/6/5 18:31:197123
CHALLENGE

Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.

STRATEGY

We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.

Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.

Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.

RESULTS

More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.
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Credits

Advertising Agency
TBWA, Rome, Italy
Agency Website
http://www.tbwa.it
Executive Creative Director
Geo Ceccarelli
Creative Director
Fabrizio Caperna
Art Director
Luca Boncompagni
Matteo Desogus
Copywriter
Arnaldo Funaro
Producer
Marco Vignale
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