【Cannes 2013 Cyber Lions: Grand Prix 】 Oreo Daily Twist
2013/6/27 18:44:215589
BRIEF EXPLANATION


Born in 1912, OREO was turning 100. 


Having always spoken to families in a traditional way, the brand had developed a traditional image. 


Now, how to use a centennial anniversary to actually rejuvenate OREO? 


Celebrating the culture of the day, every day. 


We created 100 ads in 100 days. Each morning we identified trending news stories, gave them a playful OREO twist, and pushed a brand-new ad to our social networks. 


Results? 433 million Facebook views with +280% increase in Shares, creating 231 million media impressions and making OREO the brand with the highest buzz increase in 2012 (+49%).
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Credits

Title
OREO DAILY TWIST
Advertiser/Client 
MONDELEZ INTERNATIONAL
Product/Service
OREO
Advertising Agency
DRAFTFCB New York, USA
360i New York, USA
PR Agency
WEBER SHANDWICK Chicago, USA

Associate Media Director
Paul Yates
Vp/Communications Director
Virginia Carey
Chicago Vice President/Consumer
Sarah Yaffe
Deputy General Manager/Consumer
Kris Garvey
Group Account Director
Sandra Ciconte
President
Sarah Hofstetter
Account Director
Lori Johnson
Svp/Group Management Director
Susan Polachek
Svp/Global Strategy Director
Auro Trini-Castelli
Art Director
Mike Lubrano
Sebastien Zanini
Sr. Art Director
Jackie Anzaldi
Jared Isle
Creative Director
Megan Sheehan
Svp/Group Creative Director
Jill Applebaum
Senior Associate/Brand Manager
Danielle Brown
Brand Manager
Jennifer Hull
Director
Cindy Chen
Vice President/Nabisco Cookies
Lisa Mann
Sr. Copywriter
Noel Potts
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