MRM/McCann Romania: KFC #LittleMoneyBigFun
2015/6/5 11:55:577103
Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version.

It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.
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Credits

Agency
MRM//McCann Romania
Chief Creative Officer
Nir Refuah
Copywriter
Sandra Bold
Art Director
Nadia Ghilca
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